AMERICA-TEVE AND MUNDO FOX
BETTER TOGETHER
Omar Romay, husband, father of five, president and owner of TV stations WFUN Channel 48 and America Tevé, WJAN Channel 41 in Miami, spoke with LATINO SHOW MAGAZINE in an effort to give us insight on what’s behind the programming that Latinos in the United States watch on a daily basis.
Omar Romay, husband, father of five, president and owner of TV stations WFUN Channel 48 and America Tevé, WJAN Channel 41 in Miami, spoke with LATINO SHOW MAGAZINE in an effort to give us insight on what’s behind the programming that Latinos in the United States watch on a daily basis.
Argentinean by birth, Latino by heart, Mr. Romay is a
visionary and an expert in communications who has worked in the medium since 1972.
He arrived to the U.S. in
1988 ready to stay for good and with the responsibility of making the Hispanic
programming grow in the Miami
area.
“In 1998, Hispanic television wasn’t at its deserving
level of acquisitive power. There was little production and this was
complemented by a lack of quality. In the last 14 yeas, it has been improving
year after year. This growth has forced the big stations to be more
competitive, which in turn, has pressured the medium into offering more quality
and a more relevant product. The people that work in this industry care about
improving and offering more options. That’s the case with MundoFox,” explains Mr. Romay. MundoFox
is an over-the-air Spanish language American
television network available to more than 75% of U.S. households, created by
Colombian broadcaster RCN Television
and Fox Latin American Channels. MundoFox launched in August 2012 and is
now finalizing negotiations for a joint venture with America Tevé, the TV station that Mr. Omar Romay presides over.
This union, aside from the success it is forecasted to
have, poses Mr. Romay with the challenge of choosing the programming that the
community wants. Because, according to this entrepreneur, it is the people that
who choose what they want to watch, not the other way around.
As a Colombian and as a mother, I asked Mr. Romay
about a topic that concerns me greatly; the violence in our TV shows. To which
he answered: “I understand countries like Mexico and especially Colombians
feeling alluded to revive or re-enact in a show, a problematic that affected
them so closely. Nonetheless, I feel that Colombians have successfully stood
out both domestically and internationally and are above the stereotypes. I think
that exposing the history confirms just that; history. There have always been
sinister characters in the world and people develop a great level of curiosity in
regards to their lives. Seeing them from a different perspective allows for the
“purging” of the topic in a natural manner; when the ending of the story is not
a happy one for the bad guy, then, there is a moral to the story: Regardless of
the success obtained from an ill-gotten business, the success is temporary and things
end up badly for every villain. One can clearly see that it is no the path to
follow. We hope that this lesson serves as catharsis for the human being.”
In our conversation about “Reality Shows,” he told me
that this type of shows were a format that had become a way enter into the
lives or regular people who allow themselves to be known without a strict
script to follow. These shows have been a change from traditional television, a
new standard that people accepted and one which has taken away from hours of
fiction or information, but that the people ask for and it is them who force
businessmen or producers to continue to show them.
Omar Romay does what
he likes and people reward him with the continuity and recognition, that’s what
construes success.
To bring television
closer to the necessities of the community via more local channels is what I
would do if I could. And for that, individuals who grow closer to the people
are needed. This is why his advice to new producers or those aspiring to be,
is: “Follow your dreams. Making the effort and paying the price to accomplish what
one wants is only attained through trial and perseverance.”
By Mireya Posada
Executive Managing Director / Mireya Posada
Editor in Chief / Cesar Florez
Executive Managing Director / Mireya Posada
Editor in Chief / Cesar Florez
LATINO SHOW MAGAZINE
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